Turning a corporate rebrand into a locally resonant expression of innovation, pride, and belonging.
Client
Sandvik Ghana
Services
Digital and Influence
The Challenge
Sandvik’s global rebrand needed more than local execution in Ghana. It needed local meaning.
The transition had to feel professionally aligned with the global business while remaining relevant and engaging to employees, partners, and stakeholders in the Ghanaian market.
The Solution
9K Hub shaped the activation around the idea: Celebrating Innovation, Connecting Communities.
Instead of treating the rebrand as a formal announcement, we designed it as an experience. The work included event visuals, cinematic highlight coverage, photography, live social storytelling, branded environments, interactive collateral, and post-event digital content.
By integrating Ghanaian cultural presence into a polished corporate setting, the activation felt both globally consistent and locally meaningful.
The Results
Sandvik Ghana emerged with stronger internal pride, clearer brand understanding, and greater public visibility.
100%
Employee Engagement
10+
Local Media Features
72%
Increased Social Mentions
5000+
